i-deas of disruption

i-Deas of disruption

concept creation - branding - copywriting

“i-deas of disruption” is a concept created for the fashion editorial brand

i-D, as a means to attract and build a closer relationship with Generation Z, Today’s Creative Disruptors.

The outcome of this concept manifests in a youth driven zine celebrating young talent that goes against societal norms. Extending the concept to a physical space, i-D Portfolio Nights serves as a personalised crash course

for building a career in the creative industry.