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i-Deas of disruption
i-Deas of disruption
i-Deas of disruption
i-Deas of disruption
i-Deas of disruption
i-Deas of disruption
concept creation - branding - copywriting
“i-deas of disruption” is a concept created for the fashion editorial brand
i-D, as a means to attract and build a closer relationship with Generation Z, Today’s Creative Disruptors.
The outcome of this concept manifests in a youth driven zine celebrating young talent that goes against societal norms. Extending the concept to a physical space, i-D Portfolio Nights serves as a personalised crash course
for building a career in the creative industry.








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